People's Fine Arts Publishing House, a member of China Publishing Group, has always prided itself on being the only national-level publisher specializing in visual arts. It is known for the high standards of books it produces, both in content and quality of production. It attracts the most renowned and savvy authors and artists in their respective fields.

The publishing house specializes in fine arts, design, architecture, photography, collector's editions, calligraphy, children's books, comics and graphic novels, teaching materials for art academies, and periodicals, with a yearly production of hundreds of titles. Together with backlists and series titles, these publications aim to promote all forms of visual arts, regardless of the artists' nationality.

The publishing house has accumulated the most abundant copyrights of art books and the most prominent fine arts authorship and readership. It has been engaged in comprehensive business cooperation with foreign partners, especially in copyright trading.