This Book tells the story of the peasant Zhang Yuxi, who the Xinfadi village committee entrusted to build a new market from a standpoint with 15 people, 150,000 yuan, and 15 mu (one hectare) of land. Zhang realized his ideal of "enriching people by prospering the city, serving the country by prospering agriculture" in 30 years. As the chairman of the Xinfadi market and the Secretary of the Party Committee of Xinfadi village, Zhang is a dedicated party member and an excellent entrepreneur. During his tenancy of 30 years, the Xinfadi market has developed rapidly and gradually grown into Asia's biggest farm product market with an annual trading volume of 16.89 million tons and met 90% of Beijing's (the capital of China) agricultural products' demand. What's more, it has nurtured many farmers who adapt to the new economic marketing competition. Zhang also put forward his own solutions for issues relating to agriculture, rural areas, and farmers.