In this book, the author Jia Wei talks about his insights into design, innovative design methods, and the future trends of design. Following the order from micro design to macro design and then to future design, the book provides a detailed introduction to classic design cases and elaborates on the author’s understanding of design. Based on real market demands, it explores how to innovate design in the new era from seven aspects: lifestyle, social interaction, productivity, top-level thinking, Internet of Things, social care, and Chinese culture. It also envisages the design philosophy in the metaverse that combines virtuality and reality, and analyzes the way designers to strike a balance among science, technology and art.