MA HUATENG & TENCENT
By Leng Hu  Publisher: China Translation & Publishing House
Paper Back
2018-02-01 | ISBN: 978-1-911498-28-5
Rights Manager: Zhao Qing
Phone: 13146025787
Introduction
He is the mastermind behind the QQ penguin that revolutionized the internet world, he created the vast Tencent empire with an extremely broad business scope, and he's also called the master of imitation. This is Ma Huateng, Tencent’s leader, who boasts a scholarly appearance with an iron will. As the instant messaging software with the largest number of users globally, QQ has become the digital lifeline for most Chinese netizens. However, the rise of this little penguin was anything but peaceful: clashing with MSN, fighting the three portal giants, competing in the online gaming red ocean, countering its competitors, battling Baidu, and dominating ride-hailing apps. No matter what situation Ma Huateng faced, he led his team to victory with caution, keen insight, and the bold decisiveness to strike decisively. Far from falling behind through imitation, Ma Huateng transformed learning and refinement into a competitive advantage, forging the commercial legend of the penguin empire.