The Secret of Finance: A History of Swiss Finance
By Jean-Vital von Muralt  Publisher: China Translation & Publishing House
Paper Back
2023-07-01 | ISBN: 978-7-5001-7423-3
Rights Manager: Zhao Qing
Phone: 13146025787
Introduction
Why does "tiny" Switzerland have a strong financial sector? What important periods did Swiss finance go through to reach its current stage of development? What are the core elements that have made Switzerland a world financial center? What are the secrets of financial development that we can learn from Switzerland's development? This book begins with the origins of Swiss finance in Roman times and introduces the history of Swiss finance over the past 1,500 years, vividly showing the startup phase of Swiss finance, the linen era, the silk era, the French revolution, steel and machines, and other important periods, and highlighting the key historical events till now, such as the mysterious world of the private Haute Banque, and the Swiss Bank Secrecy Act, Swiss survival in World War II, and analyses how Swiss banking giants such as Credit Suisse, Swiss Bank Corporation and UBS were born, developed and eventually merged into giant banking groups. The book also analyses in detail how Swiss banking giants – Credit Suisse – have moved step by step over the past 15 years towards the moment of choice in March 2023, and elaborates on the feasibility of thinking about a win-win situation for the financial development of China and Switzerland, among other things. The authors of this book paint a fascinating and interesting picture of Swiss financial history, with a detailed account of the key events at each stage. This book will be a window to the lesser-known world of finance for the business community and readers.