As an important part of digital economy, economy of digital culture is a new form of economy integrating both digital economy and cultural economy. While China seeks to implement its national strategy of digital economy and to enhance the country's cultural power, it becomes imperative to promote the sound development of the economy of digital culture. The book is a thorough and in-depth analysis of the evolution, characteristics and composition of China’s economy of digital culture. From the perspectives of policy and governance, technological variables, cultural and economic formations, data elements, and science and technology ethics, it cross-analyzes some important issues on the development of economy of digital culture. As an outcome of observation on the development of China’s economy of digital culture for many years by the author, the book serves a good reference for policy making, cultural economic research and industrial practice.