The Right Path, Volume 2: The Pursuits and Practices of My Life
By Su Jingshi  Publisher: Orient Publishing Center
Paper Back
2025-04-01 | ISBN: 978-7-5473-2707-4
Rights Manager: Lu Jun
Email: oriental_rights@outlook.com
Introduction
This book is the first biography of Su Jingshi, known as the godfather of fast food in China. It is also the first work on business and management to present how he led a team of 420,000 people from 1989 to 2015 in building YumChina into the largest catering business in China. Behind a huge catering empire is a comprehensive and successful business model. The author shares a thorough account of his business journey from four to 7,000 stores, including bold personnel recruiting, rapid market expansion, exploring deep operational practices, brand refinement, strategic store openings, procurement and logistics restructuring, bold product innovation, targeted marketing, people-centered public relations, firm commitment to food safety, full utilization of financial functions, cultivating a resilient team, and leading the trend of digitalization.