How did traditional milk tea evolve into new Chinese Tea? How did the new Chinese tea go global? What cross-cultural exchanges lie beneath the business strategies of this global milk tea era? This book traces the history of milk tea from traditional Taiwanese style to “new Chinese style” and then becomes popular around the world. It documents key events and major changes in the process of China’s milk tea industry from local prosperity to global expansion in the past 30 years. The book explores and presents the commercial competition and innovation behind the global expansion of milk tea and Chinese cuisine, the clash and integration of cultures, and their role in promoting cultural soft power. The success of the new Chinese tea in going global has established milk tea as a new generation of Chinese cuisine. Like a gentle yet sweet "knock" breaking down cultural barriers, milk tea has helped introduce Chinese cuisine to global consumers in a more fluid and fashionable way. In doing so, it has contributed to raising the profile of Chinese cuisine in the global culinary landscape.