Rongbaozhai, a benchmark enterprise in the Chinese painting & calligraphy artwork industry that has run business for 350 years, boasts unparalleled vitality and influence even today. Through this monograph authored by Ma Wuyi, former general manager of the Rongbaozhai, we could read the vivid story of the brand and the splendid traditional Chinese culture. Let's uncover the "evergreen" secret of Rongbaozhai and review the "beautiful Chinese story".