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【Culture】Japanese brand makes China debut in Shanghai

  • Source:chinadaily.com.cn | Xing Yi | 2021-01-11
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Renowned Japanese lifestyle brand Tsutaya Bookstore marked its foray into Shanghai with the opening of its store in the city on Dec 24.

Operated by Tsutaya Investment Co. Ltd, the bookstore is located within Columbia Circle, a cultural space in the city's Changning district.

According to Nomura Takuya, CEO of Tsutaya Investment Co. Ltd, the store was opened in Columbia Circle because he was attracted to the historical building the store is currently situated in. Built in 1925, the Baroque-style architecture was once recognized as one of the "Excellent Historical Buildings in Shanghai".

Renowned Japanese lifestyle brand Tsutaya Bookstore opens its first store in Shanghai's Columbia Circle.

This was also the reason the Japanese company retained the building's original fireplace and Corinthian pillars.

To mark its opening, the artworks of Japanese sculptor Kohei Nawa and Chinese artist Xu Jing are being displayed across its two floors.

In the coming months, the bookstore is planning to host a series of offline events, including lectures by artists and authors, book clubs and art-themed events.

Renowned Japanese lifestyle brand Tsutaya Bookstore opens its first store in Shanghai's Columbia Circle.

Zhang Hai, CEO of Shanghai Region Headquarters of China Vanke, the developer behind Columbia Circle, the new bookstore would serve to reinforce Changning district's image as a vibrant lifestyle and cultural hub.

The bookstore is currently only accepting customers by appointment. Customers can make appointments via the store's WeChat mini program or through Tsutaya's official WeChat account.  

Editor:CX

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