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Rong Bao Zhai


Rong BaoZhai is a comprehensive cultural enterprise which markets painting and calligraphy. Rong Bao Zhai, former Song Zhu Zhai, was set upin 1672 (the eleventh year of Kangxi reign in the Qing dynasty). Song Zhu Zhai was a famous Nan Paper shop in the Qianlong reign. In 1894, Song ZhuZhai set up a branchnamed Rong Bao Zhai which meansmaking friends with art and regarding reputation as the most precious. InOctober 1950, new Rong BaoZhai, jointly run by the Stateand private, started business. Guo Moruo, a famous scholar, wrote “New Rong Bao Zhai” in his own calligraphyon the tablet.

For decades, especially since the founding of New China, with thesupport of different circles, Rong Bao Zhai has been developing continuously and has formed adiversified structure which focusespaintingand calligraphy marketing. Rong BaoZhai ranks first domesticallywith powerful influence and competitiveness in painting andcalligraphy marketing, paintingtools trade, woodblock printing, binding and mounting, collecting, publishing, auction,pawn, exhibition, art education, and printing.

Rong BaoZhai enjoys good reputationamong the artists with itshonest marketing and good-quality artworks. It was known as "home of painters and calligraphers". Rong Bao Zhai pays special attention to art works’collecting and protecting. Rong Bao Zhai has collected thousands of Yuan, Mingand Qing art works and is honored as “Tiny Palace Museum”. Rong Bao Zhai hasinherited and developed woodblock printing and mounting techniques and has madefresh breakthrough in this field

Rong Bao Zhai aims to develop traditional culture.In recent years, Rong Bao Zhai has got good social and economic results underthe leadership of the Propaganda Department of the CPC Central Committee and ChinaPublishing Group, with the support of different circles. During the eleventh Five-YearPlan, Rong Bao Zhai expanded the investing in relative industries. Rong BaoZhai successively set up Zi Bo Rong Bao Pawn Co. Ltd, and Beijing Rong Bao ZhaiPawn Co. Ltd to work on art works’ pawn business. At present, those companieswhich are managed by Rong Bao Zhai and brought into Rong Bao Zhai’s financialsystem, have formed a tentative cultural enterprise group structure, including BeijingRong Bao Auction co. Ltd, Rong Bao Zhai (Shanghai) Auction co. Ltd, BeijingRong Bao Zhai Tianjin Branch, Rong Bao Zhai Art Academy, Rong Bao Zhai(HongKong) Co. Ltd, Beijing Yin Guan Electronic Publishing Co., Ltd, BeijingYantai Graphics Printing Co. Ltd, Rong Bao Zhai Property Management Company,eleven companies in all.

Rong Bao Zhai Publishing House was set upin 1993. It deals with traditional painting & calligraphy professionalbooks and publishing journal. It has published many excellent publications suchas Rong Bao Zhai Picture Copybook, The Complete Works of China Calligraphy,Epigraph Calligraphy Culling, Rong Bao Zhai Treasure, and Rong Bao Zhai. In January 2012, Arts was launched. For recent years,Rong Bao Zhai Publishing House schemes RongBao Zhai Copybook, Li Xiongcai CompleteWorks, Peking Opera Types, Zhang Daqian Complete Works, Wu Zuoren Complete Works. In 2009, Rong Bao Zhai journal was admired as “themost influential journal of New China’s 60 years” by China Journal Society. In2010, The 7th Rong Bao ZhaiTreasure—painting 7 gained nominating prize of the third China OutstandingPublication Pride (for books). Li Weiqing’sFlowers and Birds Paintings gained nominating prize of China PublishingGovernmental Prize.

Rong Bao Zhai, century-old shop, was identifiedas well-known trademark of Chinaby National Trademark Judging Panel and was judged as China’sTime-Honored Brand by Ministry of Commercial Affairs. Rong Bao Zhai’s woodblockprinting skill was placed on the first batch of national rate immaterialcultural heritage by the State Council. In 2008, mounting skill was placed onthe second batch of national rate immaterial cultural heritage. In 2011, RongBao Zhai successfully took part in the program of Beijing Olympic AuspiciousCloud House. In 2010, Rong Bao Zhai successfully attended the Expo in Shanghai.

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